{"subject":{"id":"people-data-labs","slug":"people-data-labs","name":"People Data Labs","tagline":"Depot pick for research-agent enrichment pipelines. Apollo when GTM workflow glue matters more than $/record.","website":"https://www.peopledatalabs.com","status":"active","overall":8.14,"scoreKind":"curated_estimate","confidence":"high","scoreAsOf":"2026-09-14","lastReviewed":"2026-09-14","categoryIds":["cat-search-scrape"],"regions":["global","us"],"pricing":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unavailable","normalizationReason":"no_sourced_price","shape":"prose_notes_only","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[],"notesExcerpt":"As of 2026-09-14: Developer-first person/company APIs; credit/record based (Person Enrichment often ~$0.22–$0.28 per successful match depending on tier/annual). No seat tax — better for automated research-agent pipelines. Verify current credit schedule in PDL help center.","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://www.peopledatalabs.com","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"No sourced price row for this provider. pricingNotes stay prose. See research/gaps.md."}},"relatedJtbdSlugs":["people-enrichment"],"alternatives":[{"id":"parallel","slug":"parallel","name":"Parallel","tagline":"Strong Exa peer for agent search; wins when you need Task/deep-research in one bill. Exa remains Depot…","website":"https://parallel.ai","status":"active","overall":8.1,"scoreKind":"curated_estimate","confidence":"high","scoreAsOf":"2026-09-14","deltaOverallVsSubject":-0.04,"roles":["same_jtbd_runner"],"sharedJtbdSlugs":["people-enrichment"],"pricing":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unavailable","normalizationReason":"no_sourced_price","shape":"prose_notes_only","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[],"notesExcerpt":"As of 2026-09-14 (docs.parallel.ai/getting-started/pricing): Search turbo/fast $1 / 1k requests (10 results); basic/advanced $5 / 1k; extra results $1 / 1k. Extract $1 / 1k URLs. Task processors $5–$2,400 / 1k successful runs (lite→ultra8x). Responses $10/$50/$250 per 1k by reaso…","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://parallel.ai","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"No sourced price row for this provider. pricingNotes stay prose. See research/gaps.md."},"decideHint":"/api/decide?jtbd=people-enrichment","human":"/providers/parallel","compare":"/compare/people-data-labs-vs-parallel"},{"id":"zoominfo","slug":"zoominfo","name":"ZoomInfo GTM AI","tagline":"Strong enrichment peer when agents need MCP + verified contacts. PDL remains Depot pick for API-first…","website":"https://gtm.ai","status":"active","overall":7.98,"scoreKind":"curated_estimate","confidence":"high","scoreAsOf":"2026-09-14","deltaOverallVsSubject":-0.16,"roles":["same_jtbd_runner"],"sharedJtbdSlugs":["people-enrichment"],"pricing":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unavailable","normalizationReason":"no_sourced_price","shape":"prose_notes_only","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[],"notesExcerpt":"As of 2026-09-14 (gtm.ai/pricing): Free — 1k data + 1k AI credits, MCP+API+CLI, no seats. PAYG top-ups from $20; Data credits ~$0.38 at $1k spend tier (volume discounts); AI credits $0.05 flat. Search/lookup free; enrich 1 credit/new record; Enterprise adds 12-mo Records Under Ma…","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://gtm.ai","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"No sourced price row for this provider. pricingNotes stay prose. See research/gaps.md."},"decideHint":"/api/decide?jtbd=people-enrichment","human":"/providers/zoominfo","compare":"/compare/people-data-labs-vs-zoominfo"},{"id":"enrich-layer","slug":"enrich-layer","name":"Enrich Layer (ex-Proxycurl)","tagline":"Budget enrichment peer for agents that outgrew Clearbit-free paths. Round 9 promoted high after pinning…","website":"https://enrichlayer.com","status":"active","overall":7.76,"scoreKind":"curated_estimate","confidence":"high","scoreAsOf":"2026-09-14","deltaOverallVsSubject":-0.38,"roles":["same_jtbd_runner"],"sharedJtbdSlugs":["people-enrichment"],"pricing":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unavailable","normalizationReason":"no_sourced_price","shape":"prose_notes_only","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[],"notesExcerpt":"As of 2026-09-14 (enrichlayer.com/pricing live): Annual credit subscriptions — Starter $588/yr (~17.5k contacts), Growth (~175k), Pro $10,788/yr (~629k), Ultra $22,788/yr (~1.4M). Monthly available; +2 months free on annual. Credits do not auto-overage; null results may still bil…","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://enrichlayer.com","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"No sourced price row for this provider. pricingNotes stay prose. See research/gaps.md."},"decideHint":"/api/decide?jtbd=people-enrichment","human":"/providers/enrich-layer","compare":"/compare/people-data-labs-vs-enrich-layer"},{"id":"apollo","slug":"apollo","name":"Apollo.io","tagline":"Default for sales/research agents that already think in Apollo credits. Prefer People Data Labs for…","website":"https://www.apollo.io","status":"active","overall":7.72,"scoreKind":"curated_estimate","confidence":"high","scoreAsOf":"2026-09-14","deltaOverallVsSubject":-0.42,"roles":["same_jtbd_runner"],"sharedJtbdSlugs":["people-enrichment"],"pricing":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unavailable","normalizationReason":"no_sourced_price","shape":"prose_notes_only","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[],"notesExcerpt":"As of 2026-09-14: Sales platform + enrichment API. People enrichment typically 1 credit for email/demographics; mobile phone often +8 credits (up to ~9 credits/person when phone returned). Seat-based Apollo plans gate credit pools — check docs.apollo.io API pricing for current cr…","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://www.apollo.io","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"No sourced price row for this provider. pricingNotes stay prose. See research/gaps.md."},"decideHint":"/api/decide?jtbd=people-enrichment","human":"/providers/apollo","compare":"/compare/people-data-labs-vs-apollo"},{"id":"clearbit-hubspot","slug":"clearbit-hubspot","name":"Clearbit / HubSpot Enrichment","tagline":"Warning entry like Banana/PlayHT: tutorials saying Clearbit API → migrate to PDL/ZoomInfo/Enrich…","website":"https://www.hubspot.com","status":"deprecated","overall":5.12,"scoreKind":"curated_estimate","confidence":"high","scoreAsOf":"2026-09-14","deltaOverallVsSubject":-3.02,"roles":["same_jtbd_runner"],"sharedJtbdSlugs":["people-enrichment"],"pricing":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unavailable","normalizationReason":"no_sourced_price","shape":"prose_notes_only","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[],"notesExcerpt":"HISTORICAL / MIGRATED: Standalone Clearbit Enrichment API (person/company.clearbit.com) is sunset for new customers. HubSpot acquired Clearbit (2023); enrichment folded into HubSpot Smart CRM / Breeze. As of late 2025–2026: contact/company enrichment included on paid HubSpot seat…","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://www.hubspot.com","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"No sourced price row for this provider. pricingNotes stay prose. See research/gaps.md."},"decideHint":"/api/decide?jtbd=people-enrichment","human":"/providers/clearbit-hubspot","compare":"/compare/people-data-labs-vs-clearbit-hubspot"}],"rankContract":{"style":"editorial_weighted","notAnElo":true,"note":"deltaOverallVsSubject is Depot overall (0–10) minus the subject. It is not Arena Elo and not an Artificial Analysis index."},"freshness":{"scoreAsOfMin":"2026-09-14","scoreAsOfMax":"2026-09-14","contractAsOf":"2026-10-03"},"honesty":["Alternatives are other catalog providers that share a JTBD as pick or runner-up. If fewer than three exist, same-category active providers fill the list and are labeled same_category.","Overall deltas are catalog scores. kind=curated_estimate is not a lab measurement.","Pricing rows are sourced or explicitly null. Do not parse pricingNotes. A single normalized USD figure is set only for a provider with exactly one token row."],"links":{"human":"/alternatives/people-data-labs","machine":"/api/alternatives?provider=people-data-labs","provider":"/api/providers/people-data-labs","canonical":"/api/canonical"}}