{"jtbd":{"id":"marketing-email","slug":"marketing-email","name":"Marketing / blast email","shortName":"Marketing / blast email","problemStatement":"Newsletters and campaigns (not pure transactional)."},"pick":{"id":"sendgrid","slug":"sendgrid","name":"SendGrid (Twilio)","tagline":"Enterprise volume email incumbent. New agent apps should try Resend/Postmark first.","website":"https://sendgrid.com","overall":8.02,"scoreBand":{"low":7.4,"mid":8,"high":8.6,"halfWidth":0.6,"basis":"editorial_prior","display":"7.4–8.6 (editorial prior)"},"scoreLayers":{"editorialPrior":8.02,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-03","editorialPriorAsOf":"2026-09-14","pricingNotes":"High-volume email; free tier limited; ESSP/pro plans; Twilio-owned.","scores":{"capabilityFit":9,"pricePerformance":7.5,"latencyReliability":8.8,"developerDx":7.2,"privacyPosture":7.8,"lockInRisk":5,"maturity":9.5,"overall":8.02,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},"runnersUp":[{"id":"loops","slug":"loops","name":"Loops","tagline":"Product/lifecycle email for agent SaaS. Depot transactional default stays Resend; Postmark if deliverability…","website":"https://loops.so","overall":7.97,"scoreBand":{"low":7.4,"mid":8,"high":8.6,"halfWidth":0.6,"basis":"editorial_prior","display":"7.4–8.6 (editorial prior)"},"scoreLayers":{"editorialPrior":7.97,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14 (loops.so/pricing + docs billing): Contact-based SaaS email (marketing + transactional). Free Early Stage — up to 1,000 subscribed contacts, ≤4,000 sends/30d, Loops branding. Paid tiers scale by subscribed contacts (transactional-only recipients don't count); unlimited sends on paid; no per-seat fee. Secondary trackers list paid entry ~$49/mo at 5k contacts — confirm live Stripe tier in console. Workflows API + Claude connector for agent-assisted campaigns.","scores":{"capabilityFit":8,"pricePerformance":7.6,"latencyReliability":8.2,"developerDx":8.8,"privacyPosture":7.8,"lockInRisk":4.2,"maturity":7.8,"overall":7.97,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"resend","slug":"resend","name":"Resend","tagline":"Depot default for app/agent transactional email. Migrate to Postmark/SendGrid only for specific…","website":"https://resend.com","overall":8.67,"scoreBand":{"low":8.1,"mid":8.7,"high":9.3,"halfWidth":0.6,"basis":"editorial_prior","display":"8.1–9.3 (editorial prior)"},"scoreLayers":{"editorialPrior":8.67,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"Modern transactional email API; generous free tier; usage-based; React Email ecosystem.","scores":{"capabilityFit":8.8,"pricePerformance":8.8,"latencyReliability":8.6,"developerDx":9.6,"privacyPosture":8,"lockInRisk":3.5,"maturity":8,"overall":8.67,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"courier","slug":"courier","name":"Courier","tagline":"Use when your agent/product notifies across many channels with preferences. Skip if you only send email.","website":"https://www.courier.com","overall":8.16,"scoreBand":{"low":7.6,"mid":8.2,"high":8.8,"halfWidth":0.6,"basis":"editorial_prior","display":"7.6–8.8 (editorial prior)"},"scoreLayers":{"editorialPrior":8.16,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"Notification orchestration across email/SMS/push/Slack; usage + seat elements.","scores":{"capabilityFit":8.8,"pricePerformance":7.2,"latencyReliability":8.6,"developerDx":9,"privacyPosture":7.8,"lockInRisk":5,"maturity":8.2,"overall":8.16,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"customer-io","slug":"customer-io","name":"Customer.io","tagline":"Best when agents need behavioral messaging + txn in one vendor. Prefer Resend for pure transactional DX…","website":"https://customer.io","overall":8.18,"scoreBand":{"low":7.6,"mid":8.2,"high":8.8,"halfWidth":0.6,"basis":"editorial_prior","display":"7.6–8.8 (editorial prior)"},"scoreLayers":{"editorialPrior":8.18,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14: Essentials from ~$100/mo, Premium ~$1000/mo, Enterprise custom (customer.io/pricing OfferCatalog). Builder PAYG plan (docs): no monthly fee; free test to 10 verified recipients; go-live funds from $10 at $0.40 per 1,000 messages across email/push/in-app/webhooks (SMS/WhatsApp via Twilio). Transactional App API included — sends count toward allowances.","scores":{"capabilityFit":8.6,"pricePerformance":7.8,"latencyReliability":8.6,"developerDx":8.4,"privacyPosture":8,"lockInRisk":4.8,"maturity":8.8,"overall":8.18,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}}],"scoreBand":{"low":7.4,"mid":8,"high":8.6,"halfWidth":0.6,"basis":"editorial_prior","display":"7.4–8.6 (editorial prior)"},"scoreLayers":{"editorialPrior":8.02,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"whyPickOverHigherScore":{"pickId":"sendgrid","pickName":"SendGrid (Twilio)","pickScore":8.02,"highestScoredCandidateId":"resend","highestScoredCandidateName":"Resend","highestScore":8.67,"pickHasLowerCompositeScore":true,"delta":-0.65,"pickLeadsOnDimensions":["capabilityFit (9 vs 8.8)","latencyReliability (8.8 vs 8.6)","maturity (9.5 vs 8)"],"explanation":"SendGrid (Twilio) (8.02) is the editorial pick for Marketing / blast email over higher-composite Resend (8.67) because composite scores are provider-wide priors while SendGrid (Twilio) wins on capabilityFit (9 vs 8.8), latencyReliability (8.8 vs 8.6), maturity (9.5 vs 8): capability marketing features + maturity."},"cheapest":{"providerId":"sendgrid","providerName":"SendGrid (Twilio)","skuId":"sendgrid-mkt-basic-100k-extra","item":"Marketing Campaigns Basic 100K extra email or contact","plan":"Marketing Campaigns Basic 100K extra email or contact — Marketing Campaigns overage","unit":"usd_per_email","amountUsd":0.0023,"isFloorPrice":true,"floorWarning":"Provider-wide floor SKU; may not be the flagship model scored for this JTBD.","skuCountInUnit":10,"isDepotPick":true,"sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","verifiedAsOf":"2026-10-03"},"recommendedWorkloadQuote":{"providerId":"sendgrid","providerName":"SendGrid (Twilio)","skuId":"sendgrid-mkt-basic-100k-extra","item":"Marketing Campaigns Basic 100K extra email or contact","plan":"Marketing Campaigns Basic 100K extra email or contact — Marketing Campaigns overage","unit":"usd_per_email","amountUsd":0.0023,"outputSkuId":null,"outputItem":null,"outputAmountUsd":null,"outputUnit":null,"sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","pricingLastVerifiedAt":"2026-10-03","isFlagshipForJob":false,"differsFromFloorCheapest":false,"representativeQuote":{"skuId":"sendgrid-mkt-basic-100k-extra","item":"Marketing Campaigns Basic 100K extra email or contact","plan":"Marketing Campaigns Basic 100K extra email or contact — Marketing Campaigns overage","amountUsd":0.0023,"inputOrUnitUsd":0.0023,"unit":"usd_per_email","outputUsd":null,"outputUnit":null,"sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03"},"estimatedTaskCost":{"tasks":1000,"retryAndToolOverheadMultiplier":1.15,"retryToolOverheadMultiplier":1.15,"unitsPerTask":1,"baseCostPer1kTasksUsd":0.0023,"totalUsd":0.0026,"estimatedTotalUsd":0.0026,"perTaskUsd":0.000003,"estimatedCostPerTaskUsd":0.000003,"formula":"$0.0023 (usd_per_email) * 1.15 overhead","assumptions":"1,000 tasks in job native unit with 1.15x retry overhead."}},"representativeQuote":{"skuId":"sendgrid-mkt-basic-100k-extra","item":"Marketing Campaigns Basic 100K extra email or contact","plan":"Marketing Campaigns Basic 100K extra email or contact — Marketing Campaigns overage","amountUsd":0.0023,"inputOrUnitUsd":0.0023,"unit":"usd_per_email","outputUsd":null,"outputUnit":null,"sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03"},"estimatedTaskCost":{"tasks":1000,"retryAndToolOverheadMultiplier":1.15,"retryToolOverheadMultiplier":1.15,"unitsPerTask":1,"baseCostPer1kTasksUsd":0.0023,"totalUsd":0.0026,"estimatedTotalUsd":0.0026,"perTaskUsd":0.000003,"estimatedCostPerTaskUsd":0.000003,"formula":"$0.0023 (usd_per_email) * 1.15 overhead","assumptions":"1,000 tasks in job native unit with 1.15x retry overhead."},"freeAlternatives":[],"referenceDocs":[],"falsification":{"jtbdId":"marketing-email","jtbdName":"Marketing / blast email","currentPickId":"sendgrid","currentPickScore":8.02,"challengerId":"loops","challengerScore":7.97,"currentScoreGap":0.05,"minVerifiedOutcomes":10,"requiredOutcomeMargin":0.2,"requiredSuccessRateDelta":0.15,"maxPickPriceIncreasePct":25,"whatWouldChangePick":["Loops (loops) outperforms SendGrid (Twilio) (sendgrid) by >= 0.2 outcome points (or >= 15% worked-rate delta) across >= 10 Countersign-verified production outcomes.","A verified price increase > 25% on SendGrid (Twilio)'s representative SKU for marketing-email without a corresponding capability gain.","Live caller rail exhaustion (?exhausted=sendgrid) or sustained >= 30% degraded/failed rate in verified production outcomes."],"frozenHoldoutPolicy":{"holdoutSplit":"20% frozen benchmark holdout tasks + 80% live production outcome receipts","requireCountersignReceipt":true,"requiredEvidenceTiers":["outcome_verified","reference_checked"],"minDistinctContributors":2,"antiGamingRule":"Unverified self-reports and seed/editorial rows never mutate picks or scores."},"triggers":[{"kind":"verified_outcomes_outperformance","challengerId":"loops","minVerifiedOutcomes":10,"requiredOutcomeMargin":0.2,"requiredWorkedRateDelta":0.15},{"kind":"verified_price_increase","providerId":"sendgrid","maxPriceIncreasePct":25},{"kind":"live_rail_exhaustion_or_degradation","providerId":"sendgrid","immediateOverrideUrl":"/api/decide?jtbd=marketing-email&exhausted=sendgrid"}],"submissionSpec":{"falsifyEndpoint":"/api/falsify?jtbd=marketing-email","outcomesEndpoint":"POST /api/feedback","correctionsEndpoint":"POST /api/corrections","payloadTemplate":{"agentIdentity":"agent:<your-agent-id>","jtbdId":"marketing-email","providerId":"loops","outcome":"worked","detail":"Comparative production evaluation on marketing-email (n>=10 tasks) with Countersign receipt.","confidence":"high","receipt":{"countersign":{"claim_id":"cs-00000000","status":"verified","evidence_tier":"outcome_verified","counts_as_verified":true}}}}},"whatWouldChangePick":["Loops (loops) outperforms SendGrid (Twilio) (sendgrid) by >= 0.2 outcome points (or >= 15% worked-rate delta) across >= 10 Countersign-verified production outcomes.","A verified price increase > 25% on SendGrid (Twilio)'s representative SKU for marketing-email without a corresponding capability gain.","Live caller rail exhaustion (?exhausted=sendgrid) or sustained >= 30% degraded/failed rate in verified production outcomes."],"routePlan":{"jtbdId":"marketing-email","primary":{"providerId":"sendgrid","name":"SendGrid (Twilio)","overall":8.02,"scoreBand":{"low":7.4,"mid":8,"high":8.6,"halfWidth":0.6,"basis":"editorial_prior","display":"7.4–8.6 (editorial prior)"},"scoreLayers":{"editorialPrior":8.02,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-03","editorialPriorAsOf":"2026-09-14","role":"primary","reason":"Editorial Depot Pick for Marketing / blast email; healthy/eligible under caller constraints."},"fallback":[{"providerId":"loops","name":"Loops","overall":7.97,"scoreBand":{"low":7.4,"mid":8,"high":8.6,"halfWidth":0.6,"basis":"editorial_prior","display":"7.4–8.6 (editorial prior)"},"scoreLayers":{"editorialPrior":7.97,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","role":"fallback","reason":"Ranked fallback route for Marketing / blast email."},{"providerId":"resend","name":"Resend","overall":8.67,"scoreBand":{"low":8.1,"mid":8.7,"high":9.3,"halfWidth":0.6,"basis":"editorial_prior","display":"8.1–9.3 (editorial prior)"},"scoreLayers":{"editorialPrior":8.67,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","role":"fallback","reason":"Ranked fallback route for Marketing / blast email."},{"providerId":"courier","name":"Courier","overall":8.16,"scoreBand":{"low":7.6,"mid":8.2,"high":8.8,"halfWidth":0.6,"basis":"editorial_prior","display":"7.6–8.8 (editorial prior)"},"scoreLayers":{"editorialPrior":8.16,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","role":"fallback","reason":"Ranked fallback route for Marketing / blast email."},{"providerId":"customer-io","name":"Customer.io","overall":8.18,"scoreBand":{"low":7.6,"mid":8.2,"high":8.8,"halfWidth":0.6,"basis":"editorial_prior","display":"7.6–8.8 (editorial prior)"},"scoreLayers":{"editorialPrior":8.18,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","role":"fallback","reason":"Ranked fallback route for Marketing / blast 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decidingFactor or whenNotTopPick.","rationale":"capability marketing features + maturity.","whenNotTopPick":"Transactional-only — Postmark/Resend.","skipTopPick":false,"skipReason":null,"matchedConstraints":[],"pricingSummary":"High-volume email; free tier limited; ESSP/pro plans; Twilio-owned.","cite":"Depot Pick for marketing-email: sendgrid (asOf 2026-09-14). See GET /api/jtbds/marketing-email + GET /api/methodology.","nextActions":[{"step":1,"title":"Inspect full JTBD + embeds","href":"/api/jtbds/marketing-email?embed=providers","why":"Confirm pick, runners-up, and methodology notes."},{"step":2,"title":"Quote sourced SKUs","href":"/api/quote?jtbd=marketing-email","why":"Depot Pick SKUs plus the cheapest sourced SKU whose unit matches this job. Does not change the pick. Does not blend input and output or borrow a chat rate for a non-chat job."},{"step":3,"title":"Open provider detail","href":"/api/providers/sendgrid","why":"Scores, pricingNotes, strengths/weaknesses, communitySignals (claims only)."},{"step":4,"title":"Cite methodology","href":"/api/methodology","why":"Required when publishing a Depot Pick citation."},{"step":5,"title":"Grab badge SVG","href":"/api/badge?type=depot-pick&jtbd=marketing-email","why":"Embed in README / agent passport."},{"step":6,"title":"Post production insight","method":"POST","href":"/api/insights","why":"Unverified until curated; never auto-mutates official scores."}],"honesty":["Do not invent scores or benches.","Insights are claims until curated/reviewed; they never silently mutate official scores.","lockInRisk higher = more lock-in (worse).","normalizedUsdPerMillionTokens is set only for a single sourced token row. Otherwise null, with a machine-readable reason. Do not coerce GPU, minute, or per-1k search units.","Runners-up are not Depot Picks.","Depot overall is editorial_weighted, not Arena Elo and not an Artificial Analysis index."],"asOf":"2026-09-14","depth":{"whenNotToUse":{"text":"Transactional-only — Postmark/Resend.","source":"editorial `whenNotTopPick` (data/jtbds.json)"},"whenNotToUseReason":null,"runnerUp":{"providerId":"loops","name":"Loops","overallForJob":7.97,"pickOverallForJob":8.02,"beatsPickOn":["pricePerformance","developerDx","lockInRisk"],"source":"first resolvable entry of the job's editorially ranked `runnersUpIds`; scores are stored job-weighted scores"},"runnerUpReason":null,"lockIn":{"pickLockInRisk":5,"runnerUpLockInRisk":4.2,"scale":"0–10 stored curated estimate; higher = more lock-in (worse)","pickExitSignals":[],"runnerUpExitSignals":[],"pickNotes":[],"selfHostFallback":[],"migration":"Runner-up Loops has lower stored lock-in risk (4.2 vs 5, 0–10, higher = more lock-in).","migrationReason":null,"derivedFrom":"stored lockInRisk scores, provider tags (oss, self-host, openai-compat, open-models), free rows that list this job, and verbatim provider notes. No migration guide was invented."}},"citation":{"text":"Agent Provider Depot (v0.12.151), Depot Pick for marketing-email: sendgrid, scores as of 2026-09-14, retrieved 2026-10-27. https://getagentdepot.com/jtbds/marketing-email","markdown":"[Agent Provider Depot](https://getagentdepot.com/jtbds/marketing-email) (v0.12.151) — Depot Pick for `marketing-email`: **sendgrid** (scores as of 2026-09-14, retrieved 2026-10-27)","fields":{"publisher":"Agent Provider Depot","version":"0.12.151","role":"depot_pick","jtbdId":"marketing-email","providerId":"sendgrid","scoreAsOf":"2026-09-14","retrievedOn":"2026-10-27","page":"https://getagentdepot.com/jtbds/marketing-email","api":"https://getagentdepot.com/api/decide?jtbd=marketing-email"},"howToCite":"Cite Depot as an editorial, dated recommendation, not a benchmark: name the job, the Depot Pick (or runner-up), the score asOf date and the day you retrieved it, and link the job page. Format: “Agent Provider Depot (v{version}), Depot Pick for {jobId}: {providerId}, scores as of {scoreAsOf}, retrieved {retrievedOn}. {baseUrl}/jtbds/{jobId}”. Quote prices only with their own sourceUrl and asOf. If the pick's score is stale (freshness.pick.score.stale), say so."},"freshness":{"pick":{"score":{"asOf":"2026-09-14","ageDays":43,"stale":true,"staleAfterDays":30,"reason":null},"lastReviewed":{"asOf":"2026-09-14","ageDays":43,"stale":true,"staleAfterDays":30,"reason":null},"sourceCheck":{"checkedAt":"2026-10-27","sourceUrls":1,"sourcesReachable":1,"pricingRows":10,"pricingRowsReconfirmed":0,"note":"A source re-check confirms the page is reachable and, for pricing rows, that the stored amount and SKU name appear on it. It does not re-derive or change the score.","reason":null}},"scoreAsOf":"2026-09-14","editorialPriorAsOf":"2026-09-14","pricingLastVerifiedAt":"2026-10-27","pickLastReviewed":"2026-09-14","runnersUpScoreAsOf":["2026-09-14","2026-09-14","2026-09-14","2026-09-14"],"contractAsOf":"2026-10-03","pricingShape":"sourced_rows","normalizedUsdPerMillionTokens":null,"normalizationStatus":"unit_mismatch","normalizationReason":"unit_mismatch"},"pricingContract":{"normalizedUsdPerMillionTokens":null,"normalizationStatus":"unit_mismatch","normalizationReason":"unit_mismatch","shape":"sourced_rows","filterable":false,"priceSortEligible":false,"priceSortKeyUsdPerMillionInputTokens":null,"rows":[{"id":"sendgrid-mkt-basic-5k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Basic 5K extra email or contact","unit":"usd_per_email","amountUsd":0.004,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0040 on Basic 5K (contact limit 5,000, email limit 15,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-basic-10k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Basic 10K extra email or contact","unit":"usd_per_email","amountUsd":0.003,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0030 on Basic 10K (contact limit 10,000, email limit 30,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-basic-20k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Basic 20K extra email or contact","unit":"usd_per_email","amountUsd":0.003,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0030 on Basic 20K (contact limit 20,000, email limit 60,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-basic-50k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Basic 50K extra email or contact","unit":"usd_per_email","amountUsd":0.0028,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0028 on Basic 50K (contact limit 50,000, email limit 150,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-basic-100k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Basic 100K extra email or contact","unit":"usd_per_email","amountUsd":0.0023,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0023 on Basic 100K (contact limit 100,000, email limit 300,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-advanced-10k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Advanced 10K extra email or contact","unit":"usd_per_email","amountUsd":0.0075,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0075 on Advanced 10K (contact limit 10,000, email limit 50,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-advanced-20k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Advanced 20K extra email or contact","unit":"usd_per_email","amountUsd":0.006,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0060 on Advanced 20K (contact limit 20,000, email limit 100,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-advanced-50k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Advanced 50K extra email or contact","unit":"usd_per_email","amountUsd":0.006,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0060 on Advanced 50K (contact limit 50,000, email limit 250,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-advanced-100k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Advanced 100K extra email or contact","unit":"usd_per_email","amountUsd":0.005,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0050 on Advanced 100K (contact limit 100,000, email limit 500,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."},{"id":"sendgrid-mkt-advanced-200k-extra","providerId":"sendgrid","sku":"Marketing Campaigns Advanced 200K extra email or contact","unit":"usd_per_email","amountUsd":0.005,"currency":"USD","sourceUrl":"https://www.twilio.com/en-us/products/marketing-campaigns/pricing","asOf":"2026-10-03","normalizationStatus":"unit_mismatch","normalizedUsdPerMillionTokens":null,"normalizationReason":"unit_mismatch_per_email","priceSortEligible":false,"qualifier":"Marketing Campaigns overage. Table column is Cost per extra email or contact. $0.0050 on Advanced 200K (contact limit 200,000, email limit 1,000,000). Same amount per extra email or per extra contact. Not a monthly plan. Not blended from the plan fee. Not an Email API transactional rate. Not converted to per 1k."}],"notesExcerpt":"High-volume email; free tier limited; ESSP/pro plans; Twilio-owned.","notesCheck":{"status":"no_known_contradiction","pairs":[],"review":null,"note":null},"lastReviewed":"2026-09-14","scoreAsOf":"2026-09-14","website":"https://sendgrid.com","doNotParse":"Do not parse pricingNotes. Use rows only. normalizedUsdPerMillionTokens is a single number only when this provider has exactly one sourced token row. Input/output, context tiers, and non-token units stay null at this level.","gap":"Partial coverage. Providers without a fetched SKU are omitted. See GET /api/pricing."},"links":{"jtbd":"/jtbds/marketing-email","jtbdApi":"/api/jtbds/marketing-email","leaderboard":"/api/leaderboards?jtbd=marketing-email","methodology":"/api/methodology","badge":"/api/badge?type=depot-pick&jtbd=marketing-email","decide":"/api/decide?jtbd=marketing-email","humanPage":"/jtbds/marketing-email","alternatives":"/api/alternatives?provider=sendgrid","canonical":"/api/canonical","quote":"/api/quote?jtbd=marketing-email","falsify":"/api/falsify?jtbd=marketing-email"},"constraintBundle":{"task":null,"jtbd":"marketing-email","quotaExhausted":[],"degraded":[],"healthy":[],"budgetUsd":null,"maxLatencyMs":null,"region":null,"privacy":null,"exit":[],"existing":[]},"stackContext":{"host":null,"framework":null,"repo":null,"lang":null,"existing":[],"volume":null,"sender":null,"detectedFromTask":[]},"keep":null,"contextAdvice":null,"communityFeedback":{"pickOnThisJob":{"failed":0,"degraded":0,"worked":0,"insights":0,"withVerifiedReceipt":0,"failureModes":{},"latestAt":null,"note":"Agent-reported claims (unverified unless a receipt is verified by Depot's re-check). 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