{"jtbd":{"id":"people-enrichment","slug":"people-enrichment","name":"People/company enrichment for research agents","shortName":"People/company enrichment for research agents","problemStatement":"Resolve emails, titles, and firmographics so research/GTM agents can act on real contacts."},"pick":{"id":"people-data-labs","slug":"people-data-labs","name":"People Data Labs","tagline":"Depot pick for research-agent enrichment pipelines. Apollo when GTM workflow glue matters more than $/record.","website":"https://www.peopledatalabs.com","overall":8.14,"scoreBand":{"low":7.5,"mid":8.1,"high":8.7,"halfWidth":0.6,"basis":"editorial_prior","display":"7.5–8.7 (editorial prior)"},"scoreLayers":{"editorialPrior":8.14,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14: Developer-first person/company APIs; credit/record based (Person Enrichment often ~$0.22–$0.28 per successful match depending on tier/annual). No seat tax — better for automated research-agent pipelines. Verify current credit schedule in PDL help center.","scores":{"capabilityFit":8.6,"pricePerformance":8.2,"latencyReliability":8.4,"developerDx":8.8,"privacyPosture":6.5,"lockInRisk":4,"maturity":8.6,"overall":8.14,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},"runnersUp":[{"id":"apollo","slug":"apollo","name":"Apollo.io","tagline":"Default for sales/research agents that already think in Apollo credits. Prefer People Data Labs for…","website":"https://www.apollo.io","overall":7.72,"scoreBand":{"low":7.1,"mid":7.7,"high":8.3,"halfWidth":0.6,"basis":"editorial_prior","display":"7.1–8.3 (editorial prior)"},"scoreLayers":{"editorialPrior":7.72,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14: Sales platform + enrichment API. People enrichment typically 1 credit for email/demographics; mobile phone often +8 credits (up to ~9 credits/person when phone returned). Seat-based Apollo plans gate credit pools — check docs.apollo.io API pricing for current credit math.","scores":{"capabilityFit":8.8,"pricePerformance":6.8,"latencyReliability":8.4,"developerDx":8,"privacyPosture":6.2,"lockInRisk":5.5,"maturity":9,"overall":7.72,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"zoominfo","slug":"zoominfo","name":"ZoomInfo GTM AI","tagline":"Strong enrichment peer when agents need MCP + verified contacts. PDL remains Depot pick for API-first…","website":"https://gtm.ai","overall":7.98,"scoreBand":{"low":7.4,"mid":8,"high":8.6,"halfWidth":0.6,"basis":"editorial_prior","display":"7.4–8.6 (editorial prior)"},"scoreLayers":{"editorialPrior":7.98,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14 (gtm.ai/pricing): Free — 1k data + 1k AI credits, MCP+API+CLI, no seats. PAYG top-ups from $20; Data credits ~$0.38 at $1k spend tier (volume discounts); AI credits $0.05 flat. Search/lookup free; enrich 1 credit/new record; Enterprise adds 12-mo Records Under Management, SSO, waterfall. MCP included with ZoomInfo subscriptions against same credit pools.","scores":{"capabilityFit":8.8,"pricePerformance":7,"latencyReliability":8.6,"developerDx":8.8,"privacyPosture":6.2,"lockInRisk":4.5,"maturity":9,"overall":7.98,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"enrich-layer","slug":"enrich-layer","name":"Enrich Layer (ex-Proxycurl)","tagline":"Budget enrichment peer for agents that outgrew Clearbit-free paths. Round 9 promoted high after pinning…","website":"https://enrichlayer.com","overall":7.76,"scoreBand":{"low":7.2,"mid":7.8,"high":8.4,"halfWidth":0.6,"basis":"editorial_prior","display":"7.2–8.4 (editorial prior)"},"scoreLayers":{"editorialPrior":7.76,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14 (enrichlayer.com/pricing live): Annual credit subscriptions — Starter $588/yr (~17.5k contacts), Growth (~175k), Pro $10,788/yr (~629k), Ultra $22,788/yr (~1.4M). Monthly available; +2 months free on annual. Credits do not auto-overage; null results may still bill on some endpoints. Person/company/jobs/contact/logo APIs. PAYG top-ups also offered. Ex-Proxycurl rebrand.","scores":{"capabilityFit":8,"pricePerformance":8.6,"latencyReliability":7.8,"developerDx":8.4,"privacyPosture":5.5,"lockInRisk":3.5,"maturity":7.8,"overall":7.76,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"clearbit-hubspot","slug":"clearbit-hubspot","name":"Clearbit / HubSpot Enrichment","tagline":"Warning entry like Banana/PlayHT: tutorials saying Clearbit API → migrate to PDL/ZoomInfo/Enrich…","website":"https://www.hubspot.com","overall":5.12,"scoreBand":{"low":4.5,"mid":5.1,"high":5.7,"halfWidth":0.6,"basis":"editorial_prior","display":"4.5–5.7 (editorial prior)"},"scoreLayers":{"editorialPrior":5.12,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"HISTORICAL / MIGRATED: Standalone Clearbit Enrichment API (person/company.clearbit.com) is sunset for new customers. HubSpot acquired Clearbit (2023); enrichment folded into HubSpot Smart CRM / Breeze. As of late 2025–2026: contact/company enrichment included on paid HubSpot seats (no HubSpot Credits for standard enrichment); Smart Properties / Buyer Intent still burn Credits (~$0.01/credit, $10/1k packs). Free HubSpot portals do not get enrichment. Do not build new agent pipelines on Clearbit API keys.","scores":{"capabilityFit":5.5,"pricePerformance":5,"latencyReliability":7,"developerDx":4,"privacyPosture":6.5,"lockInRisk":8,"maturity":4,"overall":5.12,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}},{"id":"parallel","slug":"parallel","name":"Parallel","tagline":"Strong Exa peer for agent search; wins when you need Task/deep-research in one bill. Exa remains Depot…","website":"https://parallel.ai","overall":8.1,"scoreBand":{"low":7.5,"mid":8.1,"high":8.7,"halfWidth":0.6,"basis":"editorial_prior","display":"7.5–8.7 (editorial prior)"},"scoreLayers":{"editorialPrior":8.1,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"pricingLastVerifiedAt":"2026-10-27","editorialPriorAsOf":"2026-09-14","pricingNotes":"As of 2026-09-14 (docs.parallel.ai/getting-started/pricing): Search turbo/fast $1 / 1k requests (10 results); basic/advanced $5 / 1k; extra results $1 / 1k. Extract $1 / 1k URLs. Task processors $5–$2,400 / 1k successful runs (lite→ultra8x). Responses $10/$50/$250 per 1k by reasoning effort. Entity Search $5 / 1k (100 results). New orgs: $5 monthly credits (~5k turbo searches).","scores":{"capabilityFit":8.8,"pricePerformance":8.4,"latencyReliability":8,"developerDx":8.8,"privacyPosture":7.4,"lockInRisk":4.2,"maturity":7.2,"overall":8.1,"kind":"curated_estimate","confidence":"high","asOf":"2026-09-14"}}],"scoreBand":{"low":7.5,"mid":8.1,"high":8.7,"halfWidth":0.6,"basis":"editorial_prior","display":"7.5–8.7 (editorial prior)"},"scoreLayers":{"editorialPrior":8.14,"measuredBenchmark":null,"verifiedOutcomeScore":null,"verifiedOutcomeCount":0,"accountRuntimeState":"unprobed"},"whyPickOverHigherScore":{"pickId":"people-data-labs","pickName":"People Data Labs","pickScore":8.14,"highestScoredCandidateId":"people-data-labs","highestScoredCandidateName":"People Data Labs","highestScore":8.14,"pickHasLowerCompositeScore":false,"delta":0,"pickLeadsOnDimensions":[],"explanation":"People Data Labs (8.14) holds both the highest composite score among ranked candidates and the editorial pick for People/company enrichment for research agents: pricePerf + dx for automated pipelines. 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Does not blend input and output or borrow a chat rate for a non-chat job."},{"step":3,"title":"Open provider detail","href":"/api/providers/people-data-labs","why":"Scores, pricingNotes, strengths/weaknesses, communitySignals (claims only)."},{"step":4,"title":"Cite methodology","href":"/api/methodology","why":"Required when publishing a Depot Pick citation."},{"step":5,"title":"Grab badge SVG","href":"/api/badge?type=depot-pick&jtbd=people-enrichment","why":"Embed in README / agent passport."},{"step":6,"title":"Post production insight","method":"POST","href":"/api/insights","why":"Unverified until curated; never auto-mutates official scores."}],"honesty":["Do not invent scores or benches.","Insights are claims until curated/reviewed; they never silently mutate official scores.","lockInRisk higher = more lock-in (worse).","normalizedUsdPerMillionTokens is set only for a single sourced token row. Otherwise null, with a machine-readable reason. 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No migration guide was invented."}},"citation":{"text":"Agent Provider Depot (v0.12.151), Depot Pick for people-enrichment: people-data-labs, scores as of 2026-09-14, retrieved 2026-10-27. https://getagentdepot.com/jtbds/people-enrichment","markdown":"[Agent Provider Depot](https://getagentdepot.com/jtbds/people-enrichment) (v0.12.151) — Depot Pick for `people-enrichment`: **people-data-labs** (scores as of 2026-09-14, retrieved 2026-10-27)","fields":{"publisher":"Agent Provider Depot","version":"0.12.151","role":"depot_pick","jtbdId":"people-enrichment","providerId":"people-data-labs","scoreAsOf":"2026-09-14","retrievedOn":"2026-10-27","page":"https://getagentdepot.com/jtbds/people-enrichment","api":"https://getagentdepot.com/api/decide?jtbd=people-enrichment"},"howToCite":"Cite Depot as an editorial, dated recommendation, not a benchmark: name the job, the Depot Pick (or runner-up), the score asOf date and the day you retrieved it, and link the job page. Format: “Agent Provider Depot (v{version}), Depot Pick for {jobId}: {providerId}, scores as of {scoreAsOf}, retrieved {retrievedOn}. {baseUrl}/jtbds/{jobId}”. Quote prices only with their own sourceUrl and asOf. If the pick's score is stale (freshness.pick.score.stale), say so."},"freshness":{"pick":{"score":{"asOf":"2026-09-14","ageDays":43,"stale":true,"staleAfterDays":30,"reason":null},"lastReviewed":{"asOf":"2026-09-14","ageDays":43,"stale":true,"staleAfterDays":30,"reason":null},"sourceCheck":{"checkedAt":"2026-10-27","sourceUrls":3,"sourcesReachable":1,"pricingRows":0,"pricingRowsReconfirmed":0,"note":"A source re-check confirms the page is reachable and, for pricing rows, that the stored amount and SKU name appear on it. 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See research/gaps.md."},"links":{"jtbd":"/jtbds/people-enrichment","jtbdApi":"/api/jtbds/people-enrichment","leaderboard":"/api/leaderboards?jtbd=people-enrichment","methodology":"/api/methodology","badge":"/api/badge?type=depot-pick&jtbd=people-enrichment","decide":"/api/decide?jtbd=people-enrichment","humanPage":"/jtbds/people-enrichment","alternatives":"/api/alternatives?provider=people-data-labs","canonical":"/api/canonical","quote":"/api/quote?jtbd=people-enrichment","falsify":"/api/falsify?jtbd=people-enrichment"},"constraintBundle":{"task":null,"jtbd":"people-enrichment","quotaExhausted":[],"degraded":[],"healthy":[],"budgetUsd":null,"maxLatencyMs":null,"region":null,"privacy":null,"exit":[],"existing":[]},"stackContext":{"host":null,"framework":null,"repo":null,"lang":null,"existing":[],"volume":null,"sender":null,"detectedFromTask":[]},"keep":null,"contextAdvice":null,"communityFeedback":{"pickOnThisJob":{"failed":0,"degraded":0,"worked":0,"insights":0,"withVerifiedReceipt":0,"failureModes":{},"latestAt":null,"note":"Agent-reported claims (unverified unless a receipt is verified by Depot's re-check). 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