{"id":"people-enrichment","slug":"people-enrichment","name":"People/company enrichment for research agents","shortName":"People/company enrichment for research agents","problemStatement":"Resolve emails, titles, and firmographics so research/GTM agents can act on real contacts.","whenNotTopPick":"Need full GTM sequencing + CRM-shaped workflow — Apollo.","categoryIds":["cat-search-scrape"],"depotPickProviderId":"people-data-labs","depotPickRationale":"pricePerf + dx for automated pipelines. PDL for API-first agents; Apollo for sales-ops gravity.","runnersUpIds":["apollo","zoominfo","enrich-layer","clearbit-hubspot","parallel"],"weights":{"capabilityFit":0.25,"pricePerformance":0.18,"latencyReliability":0.15,"developerDx":0.15,"privacyPosture":0.1,"lockInRisk":0.07,"maturity":0.1},"methodologyNotes":"pricePerf + dx for automated pipelines. PDL for API-first agents; Apollo for sales-ops gravity.","tags":["people"],"depth":{"whenNotToUse":{"text":"Need full GTM sequencing + CRM-shaped workflow — Apollo.","source":"editorial `whenNotTopPick` (data/jtbds.json)"},"whenNotToUseReason":null,"runnerUp":{"providerId":"apollo","name":"Apollo.io","overallForJob":7.72,"pickOverallForJob":8.14,"beatsPickOn":["capabilityFit","maturity"],"source":"first resolvable entry of the job's editorially ranked `runnersUpIds`; scores are stored job-weighted scores"},"runnerUpReason":null,"lockIn":{"pickLockInRisk":4,"runnerUpLockInRisk":5.5,"scale":"0–10 stored curated estimate; higher = more lock-in (worse)","pickExitSignals":[],"runnerUpExitSignals":[],"pickNotes":[],"selfHostFallback":[],"migration":"The pick has lower stored lock-in risk than runner-up Apollo.io (4 vs 5.5).","migrationReason":null,"derivedFrom":"stored lockInRisk scores, provider tags (oss, self-host, openai-compat, open-models), free rows that list this job, and verbatim provider notes. No migration guide was invented."}},"freshness":{"pick":{"score":{"asOf":"2026-09-14","ageDays":43,"stale":true,"staleAfterDays":30,"reason":null},"lastReviewed":{"asOf":"2026-09-14","ageDays":43,"stale":true,"staleAfterDays":30,"reason":null},"sourceCheck":{"checkedAt":"2026-10-27","sourceUrls":3,"sourcesReachable":1,"pricingRows":0,"pricingRowsReconfirmed":0,"note":"A source re-check confirms the page is reachable and, for pricing rows, that the stored amount and SKU name appear on it. It does not re-derive or change the score.","reason":null}}},"depotPick":{"id":"people-data-labs","slug":"people-data-labs","name":"People Data Labs","tagline":"Depot pick for research-agent enrichment pipelines. Apollo when GTM workflow glue matters more than $/record.","overall":8.14},"runnersUp":[{"id":"apollo","slug":"apollo","name":"Apollo.io","tagline":"Default for sales/research agents that already think in Apollo credits. Prefer People Data Labs for…","overall":7.72},{"id":"zoominfo","slug":"zoominfo","name":"ZoomInfo GTM AI","tagline":"Strong enrichment peer when agents need MCP + verified contacts. PDL remains Depot pick for API-first…","overall":7.98},{"id":"enrich-layer","slug":"enrich-layer","name":"Enrich Layer (ex-Proxycurl)","tagline":"Budget enrichment peer for agents that outgrew Clearbit-free paths. Round 9 promoted high after pinning…","overall":7.76},{"id":"clearbit-hubspot","slug":"clearbit-hubspot","name":"Clearbit / HubSpot Enrichment","tagline":"Warning entry like Banana/PlayHT: tutorials saying Clearbit API → migrate to PDL/ZoomInfo/Enrich…","overall":5.12},{"id":"parallel","slug":"parallel","name":"Parallel","tagline":"Strong Exa peer for agent search; wins when you need Task/deep-research in one bill. Exa remains Depot…","overall":8.1}]}