Apollo.io
Default for sales/research agents that already think in Apollo credits. Prefer People Data Labs for…
Default for sales/research agents that already think in Apollo credits. Prefer People Data Labs for high-volume developer pipelines without seat tax. Strengths: Huge B2B people/company graph for GTM agents; Enrichment + sequencing in one vendor; Mature API surface.
Lock-in risk: higher = more lock-in (worse). Overall already inverts this dimension.
Default for sales/research agents that already think in Apollo credits. Prefer People Data Labs for high-volume developer pipelines without seat tax.
Strengths
- · Huge B2B people/company graph for GTM agents
- · Enrichment + sequencing in one vendor
- · Mature API surface
Weaknesses
- · Credit/seat packaging opaque and expensive at phone scale
- · Sales-platform gravity (not pure data API)
- · Compliance/ToS limits on automated outreach
Pricing notes
As of 2026-09-14: Sales platform + enrichment API. People enrichment typically 1 credit for email/demographics; mobile phone often +8 credits (up to ~9 credits/person when phone returned). Seat-based Apollo plans gate credit pools — check docs.apollo.io API pricing for current credit math.
Sourced pricing
Contract status unavailable · no_sourced_price. Single normalized $/1M: null. Machine list: /api/pricing?provider=apollo
No sourced SKU row. Notes above stay prose.
Community signals
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