Loops
Product/lifecycle email for agent SaaS. Depot transactional default stays Resend; Postmark if deliverability…
Product/lifecycle email for agent SaaS. Depot transactional default stays Resend; Postmark if deliverability crisis; Loops when marketing+txn share one audience DB. Strengths: Unified SaaS product email (lifecycle + transactional) with clean DX; Contact-based pricing — unlimited sends on paid; Workflows API / Claude connector for agent-assisted messaging.
Lock-in risk: higher = more lock-in (worse). Overall already inverts this dimension.
Product/lifecycle email for agent SaaS. Depot transactional default stays Resend; Postmark if deliverability crisis; Loops when marketing+txn share one audience DB.
Strengths
- · Unified SaaS product email (lifecycle + transactional) with clean DX
- · Contact-based pricing — unlimited sends on paid
- · Workflows API / Claude connector for agent-assisted messaging
Weaknesses
- · Not a deliverability specialist like Postmark for pure txn mail
- · Marketing contact growth drives bill even if send volume is flat
- · Free plan send cap + branding
Pricing notes
As of 2026-09-14 (loops.so/pricing + docs billing): Contact-based SaaS email (marketing + transactional). Free Early Stage — up to 1,000 subscribed contacts, ≤4,000 sends/30d, Loops branding. Paid tiers scale by subscribed contacts (transactional-only recipients don't count); unlimited sends on paid; no per-seat fee. Secondary trackers list paid entry ~$49/mo at 5k contacts — confirm live Stripe tier in console. Workflows API + Claude connector for agent-assisted campaigns.
Sourced pricing
Contract status unavailable · no_sourced_price. Single normalized $/1M: null. Machine list: /api/pricing?provider=loops
No sourced SKU row. Notes above stay prose.
Community signals
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